Marketing Methods: Out With the Old, In With the New Since time immemorial, business companies have been finding more ways than one to market their products and services. However, the effective marketing methods used a long time ago may no longer be the best to make a sale. Here you will find a list of […]
Marketing Methods: Out With the Old, In With the New
Since time immemorial, business companies have been finding more ways than one to market their products and services. However, the effective marketing methods used a long time ago may no longer be the best to make a sale. Here you will find a list of the marketing methods that have been commonly employed not only in the previous years but also in the current years.
Making use of phonebooks
Phonebooks still live and breathe in the modern world, and there are some that prefer them; nevertheless, the internet has become more popular than ever. If you are a business owner and you have set aside some money to be used for advertising and you are given the option to be either listed in a phonebook or making use of a web developer, then pick the latter. Even delivery restaurants and handyman companies are marketing their business now with the use of internet instead of the phone. Of course, you can always have your company listed in the phonebook if you really want to. Yet, it will be a great idea if you first prioritize seeking the services of a professional web developer so that you will be able to have a website.
Though during the 80s, cold-calling was a popular thing, now, it is no longer treated the same. The reason is that e-mailing has been taking it over these days. With e-mailing services, it is much more convenient to present larger data to your potential clients without being too invasive. There are still benefits for B2B businesses when they make use of telemarketing because most of the time, sales e-mails immediately get sent to the spam folders or worse, could just be ignored. However, e-mailing is still a good business method for bigger companies where sections will be dedicated to their business enquiries just as long as they negotiate with the gatekeeper.
Utilizing postal mass mailing
In comparison to mass e-mailing, if you talk about doing postal mass mailing, then such a strategy can be both very time consuming and expensive. Posting flyers is still an effective method for those who are in a B2C kind of business. However, if you have a B2B company, then you should know that not a lot of people of today are interested in taking a look at sales letters. Moreover, branded envelopes may not even have the chance to be opened. If you talk about e-mail marketing, you are still bound to either hit or miss but the great thing about it is that it did not cost you any amount of money. It is a great idea that you utilize mass marketing tools to make the process easier with the likes of Mailchimp.
Indeed, some old marketing methods can still work for some business companies of today, but if you want to get better and faster results, then you should make use of the modern ones.